Welcome to Fitness Matters. We offer accessible and effective training and fitness programs fit for all levels of skill and experience. Our plans include Rowing, Cycling and Personal training, personalised to you and delivered online through our exclusive community.

Sign up for access to the program and community now and SAVE UP TO £72 A YEAR

ROWING: Pay six months, save £42 CYCLING: SIGN UP FOR SIX MONTHS, SAVE £42


Access our exclusive online Facebook
community and get inspiration and support
from other members - including Sam! 

Join Now

2019 championship

Meet the community at our Devon indoor Rowing
Championship. Enjoy a great day 
and take part in some fantastic activities. 


About our plans

Watch this video to find out from our founder and champion rower, Sam, how our simple and effective plans work and what you can expect from them.



We offer a range of easy to use training plans designed for everyone.

Our programs are tailored exclusively to you, and provide you with bespoke and varied daily challenges, whether you are looking to kickstart your training, trying to lose weight or simply get healthier and fitter.

  • Online community

You also get access to our brilliant online community of fellow program members where you will find all the inspiration, motivation and support you need to see you through each day.

  • Rowing, Cycling and Personal training

Choose from our indoor rowing or cycling programs below, or register your interest in our new online personal training program - coming soon!

  • Get one or two months free coaching!

And to celebrate the launch of our new website - for a short time only - if you sign up now you can receive one or two months free on us.

  • Select your plan below now. 


5 sessions a week

  • Weekly programme written by British Champion Sam Blythe 
  • Access to our exclusive community
  • Individual personalised pace targets for every session 
  • Full body workout
  • Low-impact
FROM £18.50


5 sessions a week

  • Programme written by founder Sam Blythe
  • Access to our exclusive community
  • Individual personalised pace targets for every session
  • Lower body workout
  • Endurance and stamina boosting
FROM £18.50


Coming soon

  • Pre-register your interest now
  • Virtual personal training
  • Diet and Nutrition
  • Fat and Weight Loss
  • Strength and Endurance
  • Support and guidance
Register interest
1-2-1 Personal Training

Exclusive Offers

PAY SIX MONTHS NOW - ONLY £20.50 a month

  • Only £20.50 - Save £48 per year
  • Equivalent saving of 2 free months
  • Billed every six months
  • Available for rowing and cycling 
£123.00 every six months

PAY ANNUALLY - ONLY £18.50 a month

  • Only £18.50 PCM - save £72 annually
  • Equivalent of 3 free months
  • Billed just once a year
  • Available for rowing and cycling
£222.00 Billed annually


  • *For £630 you get three years membership, and pay nothing else.
  • Includes a free annual personal session with Sam to assess your performance and set goals for future success.
£630 - SAVE £252

About Sam

Fitness Matters was founded eight years ago by Sam Blythe. A former professional rugby player and captain of the Exeter Chiefs, Sam understands what it takes to achieve at the highest levels of sport and wants to bring that mindset to everybody, no matter their abilities, fitness, or goals.

Sam is also an elite performer in indoor rowing, where his achievements include:

  • Gold medals in the English, Welsh, and British Championships
  • The 10,000m British record time (30-39)
  • Silver in the World Championships

Sam believes that by working hard, with focus and attention to important elements of performance, people can realise their fitness ambitions and reach far beyond what they imagined was possible. He knows it from his own personal experience, and he wants to help you do the same.

introducing gearing

Gearing is our unique method of training, and can be applied to any form of exercise or fitness aim. 

Gearing is all about the relationship between three important metrics that apply to your workout regime. By keeping one variable constant and adjusting the other two you can ensure that each workout has an impact on specific areas of your fitness.

Although Gearing was initially designed for rowing it can be applied to any workout. Let’s take a weightlifting regime as an example.

The three metrics we’re concerned with are: 

  • Weight
  • Reps
  • Rest

By fixing the weight but adjusting the reps and rest we can target muscular endurance, while fixing reps and adjusting weights and rest can help us maximise strength gains.

Setting Base

Base is your best time or best performance over a given time or distance that allows us to personalise your training to you. 

When you join our starter program or sign up with us we will ask you to set your base time, weight or distance. 


Thank you for showing interest in our personal training program.

We are very proud of the quality and integrity of all of our fitness programs, and so we are taking our time to get our personal training just right and aligned with our values before we launch. 

To show our appreciation for your support, you will be invited to take part in the initial group and receive an exclusive discounted membership price. 

just fill in the form below to qualify and thanks again.